Starting off with the right strategy in mind.

It’s always a very important step to make sure that you start off with the best possible strategy in mind when building your next newsletter campaign. That’s why understanding why having the best newsletter design possible is vital.

We all know how important content, call to actions and good copy are, but smaller companies seem to neglect the importance of design in email marketing.

Sending an email is not only about sending the right message across, but also about making sure that your message actually gets delivered. In order to do a good job, you will need to focus greatly on design.

Identifying the problem.

How often did you receive a text only email campaign, or a downright ugly one, only to trash it 3 seconds later without even taking the time to read what it’s about?

There’s something about text only emails or really poor design that makes our brain immediately think that it’s spam or very not important content. Since our days are already extremely busy, we usually don’t even look at the content well enough before marking it as spam or simply deleting it.

Is content really king in marketing?

Content might very well be the most important soldier, but in Email Marketing studies have proved that design is king. Nobody will give your content any chance of converting if your design is not good enough.

Designing a really remarkable email template is not about having huge teams of coders and designers anymore. The modern age has brought a multitude of options which help the smaller companies or entrepreneurs solve this problem without even breaking a sweat or knowing how to write a single line of code.

Finding the best newsletter design for your campaign.

Finding a design that’s good enough can sometimes be a bit daunting. If you really want to make sure you create the best newsletter you possibly can, hiring a designer who can produce top quality on a consistent basis is not an easy job. On top of that, you’ll need to get it coded, and most developers are not familiar with the perks of email coding.

Thankfully there are much better options to choose from in the modern age, and you don’t have to waste that much time on email campaigns. Versatile Drag & Drop Email Builders, and ESP’s you can use to send your campaign make your job much easier.

The Big Bang Themes drag and drop email template builder is just the tool you’re looking for if you’re interested in sending your subscribers some of the best newsletter design templates they’ve ever seen. This way you’ll engage with them much better and massively increase your conversion rates.

With over 30 completely different email templates to choose from, the best drag and drop email builder available online, and a fantastic interface to work from, you’ll be done building your email campaign in no time.

Thankfully, having a lovely styled newsletter campaign has never been easier. Now you can really focus on content and make sure that your content can really convert.

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About the Author

Andy is the brain behind our development and success here at BigBangThemes. He has been developing websites and improving the way you interact with emails for over 7 years and his passion for customer satisfaction is tireless.

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    Smithd140 at January 8, 2017 Reply

    I like what you guys are up too. Such smart work and reporting! Carry on the excellent works guys Ive incorporated you guys to my blogroll. I think it’ll improve the value of my website