You, as well as many others, may think that an animated video is just for new product launches or tech startups. In recent years however, there has been a huge surge in the use of animation videos for all types of businesses, big or small.

A broad range of brands – from Groupon and Chipotle to Spotify and more – are increasingly making use of animated video to convey the value of their products and services in an engaging manner.

By now, I am sure you must have taken notice of at least one animated video in your social media feeds or while browsing one of your favorite websites. With animated videos being posted on every medium, it’s really hard for anyone to miss them.

If you don’t want to miss out on the trend and leverage this opportunity to grow your business, you must include animated videos into your ongoing strategy. But if you’re still not convinced, here’s why you should consider taking the plunge.

Unlimited Imagination On A Limited Budget

Depending on the script, a live-action video will need actors and locations, along with a plan and schedule to make everything come together for a set amount of days. In addition, the script should be written in a way to accommodate only the locations and concepts which fit in the desired budget.

But with an animated video, there are literally no limits to your imagination. A viewer watching an animated video would suspend his sense of reality to fully enjoy the video.

It’s not supposed to be constrained by what’s possible in real world. And that’s why animated stories are more engaging for potential buyers.

Another benefit is the control you have on your brand image. With an animated video, you get to pick from tiny details like colors to bigger ones like how everything will relate to what you want your audience to think about your brand after watching the video.

Clarity Of Your Message

If you have a product or service that needs to explain or educate a consumer to some extent, an animated video is a perfect tool to do so. Many people will not be likely to read paragraphs of text or listen to someone speak at length. But they will readily watch an engaging animated video.

Without a medium of conveying information as clear as an animated video, prospects may find the benefits of your product hard to understand. Or even worse, they can misunderstand and expect something else from the product, leading to an overload to your support ticketing system, as well as more returns and refunds.

An animated video does a great job of simplifying your message. Wherever relevant, you can include simple graphics and actions that aid the overall narration. The clearer what you are saying is, the more buyers you will attract. In fact, a video can increase your conversions by 80%.

An animated video tells a story


An animated Video Tells A Story

There’s nothing with as much power to connect people of all ages and continents than compelling stories. Think how big the movie industry is and how many people love watching movies, even if they are from a different part of the world.

Storytelling should be a core part of your content, even if you are writing a sales copy or creating a live action video.

But it’s easy to get lost in what you want to say in your sales copy or the logistics of creating a live action video. You may get so overwhelmed with other factors that storytelling may take a back seat.

But when you are making an animated video, the format is such that is pushes you to tell a story. You can’t make an animated video without storytelling. As a result, your animated video will appeal to a broad range of prospects and help attract more target segments.

With an animated video, you can show the human side of your business and connect better with prospects. You can convey the story of your business or product and develop brand loyalty.

After creating an animated video you have an abundance of different marketing channels that you can use to promote it including YouTube, Vimeo, Twitter and Facebook.

If you’re feeling creative and want to maximise your budget we recommend that you repurpose your animated video content. Animated videos are more easy to repurpose in comparison to live action shots as all of the content can be edited by a video producer.

There are several ways that you can repurpose your animated video which include adding it to existing relevant blog pages, using it to improve your email click through rate (%) or even combining it with traditional print to make a video brochure made by a company such as Vidioh.

Finally, Animated Video Gets ROI

With an animated video, you can kill two birds in one stone. Not only you engage and persuade viewers to buy, but also get new viewers to watch your videos.

This is because one of the most important search engine ranking factors is how much time people spend on your website. When someone visits your website and leaves in a few seconds, this sends a bad signal to search engines about what you’re offering.

When you engage your visitors with a video, they spend more time watching the video and hence convey to Google that you have a high-quality website.

This helps you with SEO and you end up ranking higher for the search terms you are targeting. If you want to learn more about that, you can read a blog called SEOLab with loads of info and resources on that. In addition, since people are now more engaged than before, they are more likely to inquire about your services or buy your product.

As you can see, a professionally animated video can be a great investment that grows your business for years to come, and be a source of qualified leads and sales.

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About the Author

John Woo is the CEO of Tubloo, a Korean software company with image and video-making apps used by 50,000+ customers. Visit his blog for in-depth tutorials and guidance on growing your business with video marketing.