How to make your Christmas Newsletter Template stand out from the crowd.
Christmas is probably the busiest time of year when it comes to email marketing campaigns. Everybody is sending an e-commerce, greeting or thank you email, so it’s a real challenge to come up with a truly engaging design for your out of office email campaign.
Every freelancer, service provider or company will be looking to let their collaborators know when they will be unavailable during the holiday period. This is a major step in the yearly cycle of any business owner who wants to start the new year better than the last. Being unavailable without a warning before hand is definitely not something clients take lightly, so you shouldn’t either.
5 Important elements to include in your Out of Office email.
With email being the biggest marketing method of the modern world, it’s vital that your email campaign goes right to the point. Statistics claim that the average time a client spends on any given email is 15 to 20 seconds. This means that you probably have less than 5 seconds to make sure that your clients know exactly what you’re trying to send across, and are interested enough to keep reading.
With that in mind, here are 5 vital elements your email campaign should include:
1. Use a really eye-catching creative at the top
One of the most important elements of the email is the creative that you include at the very top of your content. You need to make sure that you have a great looking design “above the fold” (content that users can see without scrolling). This ensures the fact that your users will see enough valuable content immediately when opening your email, so that they’re immediately hooked and enticed to look forward. The out of office email is one which your clients should definitely not miss.
2. Short. Clear. Concise. Content.
You need to make sure that you send your message across in the shortest, most clear and concise way possible. Emails are truncated if you have a file bigger than 125kb, so you’re better off writing a short copy, which will easily get across to your clients in a very clear way.
3. Send your Happy thoughts.
Let’s not forget, we’re speaking about the Holiday season here, so not everything is about business. You need to make sure that you send your warm greetings and nicest thoughts over. This can easily be done in a few words if you have a really good looking template.
4. Send your best offer across.
Christmas can still be a great time for your business to flourish. Send your best offer across and January might be a really great month. Clients expect good offers during this time of year. Make sure to keep in mind that everybody already has a lot of expenses on their list, so make sure to send your best offer across.
5. Include contact information in the footer.
One of the most important elements of any out of office email is to offer your clients contact information. You can send info on how to get to an emergency contact person. You can also send information on what clients should do to keep away from problems until you’re back in action.
Above all it’s important to make sure that you have the best newsletter design possible. Ultimately this is what your clients will love the most, and it’s definitely what will massively increase your conversion rates.Tags: christmas email templateemail marketingout of office emailx-mas email